POSITION YOURSELF

AND WIN WHAT MATTERS

Big picture

Down to the

details

You know what sets your company apart. The challenge is making sure your clients do too.

Strategy drives everything we do. From how you position your company to how you pursue your next opportunity, I find the strategic edge, sharpens the message, and makes a compelling case for ‘why you.’

Because winning starts long before the decision is made.

No handoffs.

Selective by design, I only work with clients who value senior-level strategy, ideas with an edge, and someone as invested in the outcome as they are.

I’m Mia Migdall, founder of Fino Consulting and Chief of Ideas. My 30-year career has taken me from brand marketing to the fiercely competitive world of heavy civil construction, where I’ve spent the past 15 years helping firms win important work.

I am at my best when the stakes are high, the answer isn’t obvious, and there’s something worth winning.

you get me

what i bring to the table

  • Capture

    Winning begins well before the RFP drops. I drive the pursuit from the first strategic move through the final interview, positioning early, building proposals that differentiate, and preparing teams to make their strongest case.

  • Branding + Strategy

    Strong brands evolve. I uncover what’s worth holding onto, rethink what isn’t, and rebuild brands to reflect where the business is headed next, from the strategy and marketing plan behind them to the websites that bring them to life.

  • Coaching

    Great on paper only gets you so far. I coach individuals and teams to own the interview, think on their feet, and make the strongest case when it matters most.

  • Content + Visuals

    Make every impression count. I turn strategy into the words, visuals, and materials that bring a brand to life, from websites and presentations to campaigns, career fair booths, signage, and everything in between.

  • Relationships

    Business is personal. I help companies turn introductions into relationships, relationships into trust, and trust into opportunity.

  • Growth

    Big moves start with bigger questions. I advise executive teams on growth, market direction, strategic partnerships, and collaborative delivery, bringing an outside perspective to the conversations shaping where the business goes next.